Communication and Content Associate
About Us
Rayda is an asset lifecycle management company, enabling businesses to acquire, manage, track and dispose of their fixed assets globally.
Job Description
This is a remote position.
We’re seeking a dynamic Communications & Content Associate to amplify Rayda’s voice in the rapidly evolving AI and enterprise technology space. This role will own our content strategy, event planning, and thought leadership initiatives to establish Rayda as the definitive voice in AI-powered IT Operations. You’ll be responsible for creating compelling narratives that resonate with CEOs, CTOs, IT leaders, and growing companies while staying ahead of industry trends.
Key Responsibilities
Content Strategy & Creation
- Thought Leadership Development: Create industry-defining content including whitepapers, executive guides, and trend analyses that position Rayda at the forefront of AI-IT transformation
- Multi-Format Content Production: Develop blog posts, video scripts, podcasts, social media content, and visual assets across all owned media channels
- Technical Translation: Transform complex AI and IT concepts into accessible, compelling narratives for diverse audiences (C-suite, IT practitioners, HR leaders)
- Trend Analysis & Commentary: Monitor AI, IT automation, and workplace technology trends to create timely, relevant content that drives industry conversations
Event Planning & Execution
- Virtual Event Strategy: Design and execute webinar series, product demos, and thought leadership panels targeting enterprise decision-makers
- In-Person Event Management: Plan and coordinate presence at industry conferences, trade shows, and networking events
- Executive Speaking Programs: Coordinate leadership speaking opportunities and develop supporting materials
- Customer Events: Organize customer success showcases, user conferences, and strategic partner events
Communications Management
- Internal Communications: Develop and maintain internal newsletters, company updates, and cross-team communication strategies
- External Communications: Manage media relations, press releases, and industry analyst communications
- Crisis Communications: Develop and implement communication protocols for sensitive situations
- Brand Voice Management: Ensure consistent messaging and tone across all communication channels
Industry Positioning & Thought Leadership
- Competitive Intelligence: Monitor competitive landscape and industry developments to inform content strategy
- Influencer Relations: Build relationships with industry analysts, journalists, and thought leaders
- Community Building: Engage with AI, IT, and startup communities to build brand awareness and thought leadership
- Content Amplification: Develop strategies to maximise reach and engagement across owned and earned media
Requirements
Required Qualifications
Experience & Background
- 3-5 years in communications, content marketing, or related field, preferably in B2B technology or AI/automation space
- Event Management: Proven track record planning and executing both virtual and in-person events (50+ attendees)
- Content Portfolio: Demonstrated ability to create high-performing content across multiple formats and platforms
- Technology Fluency: Comfortable discussing AI, IT automation, and enterprise technology topics
Core Skills
- Exceptional Writing: Outstanding written communication skills with ability to adapt tone and style for different audiences
- Industry Awareness: Deep understanding of AI trends, enterprise technology landscape, and startup ecosystem
- Project Management: Strong organizational skills with ability to manage multiple projects and deadlines simultaneously
- Analytics-Driven: Experience using data to measure content performance and optimize strategies
Technical Requirements
- Content Tools: Proficiency with content management systems, social media platforms, and email marketing tools
- Design Collaboration: Ability to work with design tools and collaborate with creative teams
- Event Technology: Experience with webinar platforms, event management software, and virtual event technologies
- Analytics Platforms: Familiarity with Google Analytics, social media analytics, and content performance measurement
Preferred Qualifications
- AI/Enterprise Technology Background: Previous experience in AI, automation, or enterprise software companies
- Startup Environment: Experience in fast-paced startup or scale-up environments
- Media Relations: Existing relationships with technology journalists and industry analysts
- Speaking Experience: Comfortable representing the company at industry events and panels
- Video/Podcast Production: Experience creating and producing multimedia content
- B2B Marketing: Understanding of enterprise sales cycles and decision-making processes
Benefits
Compensation & Benefits
- Competitive salary commensurate with experience
- Comprehensive health benefits
- Remote first team with a strong work culture
- Latest technology and equipment to support your work
To learn more about Rayda, visit their website
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