The role of an Email Marketing Specialist at 20four7VA
20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.
We are seeking a detail-oriented and creative Email Marketing Specialist to support our marketing efforts through engaging, well-structured email campaigns. This role is ideal for a Marketing Virtual Assistant with strong copywriting skills, hands-on experience with email marketing platforms, and the ability to manage campaigns from concept to reporting.
The VA will be responsible for creating monthly email campaigns that promote events, retreats, workshops, and special offerings while ensuring consistent branding, messaging, and performance optimization.
The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.
Scope of Services
Contractors will be required to provide services that align with the following client tasks:
Email Campaign Management
- Develop, write, design, and schedule a minimum of two email campaigns per month highlighting recent or upcoming events
- Create targeted campaigns to promote retreats, workshops, and special offerings
- Maintain an organized and consistent email marketing calendar aligned with business goals
- Ensure all email content is accurate, on-brand, and aligned with messaging guidelines
Content & Copywriting
- Write compelling email copy for newsletters, event recaps, retreat invitations, promotions, and announcements
- Repurpose content from events, workshops, and internal updates into engaging email formats
- Collaborate with leadership or project owners to gather highlights and key messaging
Technical Email Marketing Execution
- Manage email lists, segments, and subscriber groups for targeted outreach
- Build responsive email designs using templates within the chosen email marketing platform
- Conduct A/B testing on subject lines, copy, and layouts to improve engagement
- Ensure best practices for deliverability, formatting, and compliance
Lead Nurturing & Automation
- Set up and manage basic automation workflows such as welcome sequences, follow-ups, and event reminders
- Monitor list health and recommend strategies for engagement, retention, and growth
Analytics & Reporting
- Track key performance metrics including open rates, click-through rates, conversions, and engagement
- Prepare monthly performance summaries with insights and optimization recommendations
- Use campaign data to refine content, segmentation, and timing strategies
Collaboration & Coordination
- Coordinate with events, operations, and retreat teams to collect content and promotion details
- Ensure promotional schedules are accurate and up to date
- Maintain organized documentation of campaigns, assets, and reports
General Marketing Support
- Support additional email initiatives such as:
- New program or offer promotions
- Holiday or seasonal campaigns
- Scheduling updates and important announcements
Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.
Skills
The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:
- Proven experience in email marketing, digital marketing, or content creation
- Strong copywriting, editing, and proofreading skills
- Experience with email marketing platforms such as Mailchimp, ConvertKit, ActiveCampaign, Klaviyo, or similar
- Ability to create visually clean, engaging emails using templates
- Solid understanding of list management, segmentation, and basic automation
- Analytical mindset with the ability to interpret performance data and apply insights
- Excellent organizational and time-management skills
- Proactive, detail-oriented, and able to work independently
Work Schedule
- Contracted Hours per Week: 10 Hours
- Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
- Daily Working Time: Between 10:00 AM to 4:00 PM EST.
Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.
Terms of Engagement
- Contractors will operate under a Master Services Agreement and a Statement of Work
- This is not an offer of employment; contractors are not employees of 20four7VA or any client
- All compensation is processed through 20four7VA according to the terms of the engagement
Role Summary & Requirements
- REQUIRED SERVICE: Marketing
- REQUESTED EXPERIENCE TIER LEVEL: Junior to Advanced Level
- Contracted Hours per Week: 10 hours/week
- Daily Working Time: Between 10:00 AM to 4:00 PM EST
- Scheduled Working Days: Monday-Friday
- Number of VAs: 1
- GENDER PREFERENCE: None
- LANGUAGES SPOKEN/PREFERENCE: English
- ACCENT PREFERENCE: Neutral
- REGION PREFERENCES: Any
What we offer
- Competitive rates
- Weekly payments
- Various open roles are available
- Free training and upskilling
- Constant support and guidance
- A vibrant community always ready to support you
- And more!
To learn more about 20four7VA visit their website
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