The role of an Email Marketing Specialist at Prenetics
Prenetics (NASDAQ: PRE) is a leading health sciences company with a focus on consumer health. The company went public on NASDAQ in 2022 and continues to pioneer innovative solutions in consumer health.
IM8 is our newest venture, a next-generation health and wellness brand co-founded with global icon David Beckham. Launched in 2024, IM8 has become one of the fastest-growing supplement brands in the world within just six months. Our flagship product, Daily Ultimate Essentials, delivers 92 clinically dosed nutrients in a single daily serving — trusted by 470,000+ customers and backed by a 12-week randomised, controlled clinical trial.
The Email Marketing Specialist will own all email execution for IM8 inside Klaviyo — building, QA-ing, and deploying every campaign, flow, and lifecycle touchpoint that keeps our customers engaged, retained, and coming back.
This role sits within our retention team and is directly accountable for email performance. You will take strategy and creative direction and bring it to life with precision, speed, and a sharp eye for what makes great email content. You will be expected to have strong opinions on content, design, and performance — and to act on them.
We are looking for someone who is technically sharp, highly organised, and genuinely obsessed with execution quality. Someone who treats a pixel-perfect build and a clean QA pass as a baseline, not an achievement.
What You’ll Do
1. Email & SMS Execution
- Own all email and SMS builds in Klaviyo — campaigns, automated flows, A/B tests, segmentation, and triggered sends
- Translate Figma designs into pixel-perfect, responsive email builds using Klaviyo’s template editor and custom HTML/CSS where needed
- Execute the campaign calendar end-to-end: pull briefs, build, QA across devices and clients, schedule, and deploy on time
- Manage audience segmentation and list hygiene to optimise deliverability and engagement
- Proactively flag opportunities to improve templates, flows, or processes based on performance data and best practices
2. Lifecycle Flows & Automation
- Build and maintain lifecycle flows including welcome series, post-purchase education, winback, churn prevention, subscription management, and re-engagement sequences
- Monitor flow health and performance, identifying gaps and optimisation opportunities
- Collaborate with the retention strategy team to evolve and expand the automation library
- Ensure all flows are correctly triggered, segmented, and tested before going live
3. Testing & Performance Reporting
- Set up and monitor A/B tests on subject lines, send times, content formats, and CTAs
- Report results back to the team with clear insights and recommendations, not just numbers
- Support the retention strategy team with data pulls, cohort snapshots, and campaign performance reporting
- Track and own key deliverability and engagement metrics, flagging risks early
4. Brand & Content Standards
- Collaborate with AI and the content teams to ensure all email content aligns with IM8’s premium brand standards and voice
- Maintain consistency across all email touchpoints — from transactional to promotional
- Review all outgoing emails with a critical eye — nothing ships with a broken link, a typo, or an off-brand element
5. AI Integration & Operations
- Use AI tools to accelerate copywriting, subject line generation, segmentation logic, and performance analysis
- Build AI-assisted workflows that increase output velocity without sacrificing quality or brand standards
- Stay current on AI-powered email and retention tools and implement what genuinely moves the needle
- Contribute to the development of scalable SOPs and playbooks across the email function
Requirements
Key KPIs (Initial Focus)
The following represent core areas of accountability; specific targets will be agreed in alignment with company growth plans:
- Email open rate, click rate, and conversion rate by campaign and flow type
- Flow revenue contribution and trigger-to-conversion rate
- List health: deliverability rate, unsubscribe rate, spam complaint rate
- Campaign deployment accuracy and on-time rate
- A/B test velocity and actionable insight output
Required Experience & Skills
- 1–3 years of hands-on experience building and deploying email campaigns and automated flows in Klaviyo or a comparable platform (Mailchimp, Braze, MoEngage)
- Demonstrated experience with lifecycle flows and full campaign execution in a DTC or e-commerce environment
- Strong attention to design and brand consistency — you can identify a well-structured, high-performing email layout and know why it works
- Highly detail-oriented and organised — you QA thoroughly and nothing leaves your hands with errors
- Able to manage multiple campaign builds and deadlines simultaneously in a fast-paced environment
- Solid understanding of audience segmentation, list hygiene, and basic email deliverability principles
- Clear and effective communicator across creative, content, and strategy teams
Preferred Experience
- Experience in health, wellness, CPG, or subscription brand environments
- SMS campaign experience within Klaviyo or similar platforms (Postscript, Attentive)
- Experience building sign-up forms using Klaviyo, Optimonk, Alia, Privy, or similar
- Familiarity with Shopify, Skio, or other e-commerce and subscription platform integrations
- Basic understanding of subscription business metrics: LTV, churn rate, retention
- Portfolio or examples of email campaigns or flows you have built
- Fluent in English; Mandarin Chinese proficiency is a plus
Leadership Competencies
- Detail-obsessed — you catch what others miss and you care about getting it right every time
- Fast and accurate — you can move quickly without cutting corners on quality
- Proactive — you don’t wait to be told when something can be improved; you flag it and fix it
- Collaborative — you work well across creative, content, and strategy functions
- Comfortable in a fast-moving environment where the campaign calendar doesn’t wait
AI-Native Requirement & How We Hire
You must be AI-native.
We are an AI-first team. You will be expected to use AI tools daily — to move faster, work smarter, and produce better output than you could without them. This is not a preferred skill. It is a hard requirement. Candidates who are not actively and fluently using AI in their workflow will not advance in our hiring process.
The Beat Claude Challenge
Shortlisted candidates complete a role-specific assignment, scored against a baseline we generate using Claude — same data, blind review. To advance, your thinking needs to be better than what the best AI produces.
Ties don’t advance.
Why This Matters
This role is not static.
Email is one of IM8’s highest-ROI retention channels. The person in this role will directly shape the quality, consistency, and performance of every email touchpoint our customers receive. As the brand scales — more markets, more flows, more complexity — so will the scope and impact of this role. This is a position where precision and craft make a real commercial difference.
To learn more about Prenetics visit their website
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