The role of an Influencer Marketing Manager at Growe
Growe welcomes those who are excited to:
- Develop and execute local influencer marketing strategies to drive deposits, revenue growth, and ROI;
- Identify, attract, and onboard relevant streamers, tipsters, and micro-influencers across LatAm region;
- Build and scale long-term partnerships with local influencers in performance-driven environments;
- Manage influencer campaigns end-to-end: brief creation, negotiation, technical task preparation, content approval, publishing control, and performance tracking;
- Monitor and optimize campaign results based on key metrics such as deposits, reach, CPA, engagement, and ROI;
- Conduct ongoing market and competitor research to stay ahead of local trends and identify new growth opportunities;
- Manage allocated budgets and ensure efficient spending aligned with performance goals.
We need your professional experience:
- 1+ year of proven experience in influencer marketing, affiliate marketing, or digital marketing (experience in betting/iGaming is highly preferred);
- Hands-on experience working with influencer traffic and performance-based campaigns;
- Strong knowledge of YouTube, Instagram, TikTok, streaming platforms, and local social media ecosystems;
- Understanding of core performance metrics (CPA, ROI, conversion rate, engagement rate);
- Experience in negotiations and closing partnership deals;
- Good command of Google Workspace (Docs, Sheets, Slides, Drive);
- Upper-Intermediate English or higher (both written and spoken);
- Strong understanding of the LatAm market;
- Working with different Revenue Share, CPA, and Hybrid offers will be a plus.
We appreciate if you have those personal features:
- Strong communication and negotiation skills;
- Ability to work independently and take ownership of your geo;
- Commercial mindset with focus on measurable results;
- Proactive, hands-on, and performance-driven attitude;
- Creative and strategic thinker when building influencer partnerships.
- GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
- DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
- BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
If this sparks your interest, we look forward to seeing your application!
To learn more about Growe visit their website
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