Marketing Content Specialist
REQUIRED SERVICE: Marketing
REQUESTED EXPERIENCE TIER LEVEL: Entry-Junior
MIN. HOURS/WEEK: 10 (with flexibility to scale up based on project needs; overtime must be pre-approved in writing)
SHIFT TIME ZONE: MST
SHIFT HOURS: TBD (to be mutually agreed upon within the first week of contract start, with a focus on aligning with peak engagement times for health and wellness audiences, e.g., 9 AM–5 PM MST)
SHIFT DAYS: TBD (to be mutually agreed upon, prioritizing weekdays with potential weekend coverage for time-sensitive campaigns; minimum 2–3 days per week to meet the 10-hour requirement)
REPORTING TO/POC: client; The VA must provide weekly status reports via email or shared dashboard, including progress on tasks, metrics achieved, and any issues encountered.
Number of VAs: 1
GENDER PREFERENCE: N/A
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Neutral
REGION PREFERENCES: N/A
Responsibilities
- Must develop and execute marketing emails aligned with current campaigns and brand guidelines, including drafting copy, designing layouts, and scheduling sends (target: 4–6 emails per month).
- Must create original social media content, including images, short-form videos, and captions, optimized for platforms such as YouTube, Facebook, Instagram, TikTok, Snapchat, and X (formerly Twitter) (target: 15 educational/informative/promotional posts plus 10 posts featuring the owner speaking about the company or products, which must be edited and polished).
- Must manage a consistent publishing schedule of 30 social media posts per month, using scheduling tools to ensure posting during highest traffic times and adherence to the Client’s content calendar.
- Must collaborate with the Client’s marketing team (via tools like Slack or Google Workspace) to refine messaging, incorporate feedback, and optimize engagement strategies.
- Must monitor performance metrics (e.g., open rates, click-through rates, likes, shares, and conversions) and adapt content strategies based on analytics; provide monthly reports summarizing insights and recommendations.
- Additional ad-hoc tasks as assigned, such as researching health and wellness trends, competitor analysis, or basic SEO optimization for content, not exceeding the minimum weekly hours without prior approval
Qualifications
- Proficiency in design tools (e.g., Canva, Adobe Creative Suite) and social media platforms (e.g., YouTube, Facebook, Instagram, TikTok, Snapchat, X, LinkedIn).
- Strong copywriting and visual storytelling skills, with a focus on health and wellness topics (e.g., nutrition, fitness, mental health, diseases).
- Ability to work independently and manage multiple projects simultaneously, meeting deadlines without supervision.
- Basic understanding of marketing analytics and data-driven decision-making.
- Entry-Junior level experience (1–3 years in marketing or content creation preferred).
Application Software Knowledgeable/Required
- Design and Content Creation: Canva or similar (required for quick graphics), Adobe Creative Suite or similar (Photoshop, Illustrator for advanced edits).
- Email Marketing: Klaviyo on Shopify (for campaign building and automation).
- Social Media Management: Hootsuite, Buffer, or native platform schedulers (for posting and scheduling).
- Analytics and Reporting: Google Analytics, Facebook Insights, or Instagram Analytics (for tracking performance metrics).
- Collaboration and Productivity: Google Workspace (Docs, Sheets, Drive) or Microsoft Office (for team collaboration and reporting); Slack or Microsoft Teams for communication.
- Video Editing: CapCut or Adobe Premiere Rush (for short-form videos).
Performance Expectations and Metrics
- All content must achieve a minimum engagement rate (e.g., 2–5% on social posts, 20% open rate on emails) based on industry benchmarks for Health and Wellness; targets will be set collaboratively.
- Weekly check-ins required via video call or email to review progress.
- The VA must respond to Client communications within 24 hours during shift days.
- Quality assurance: All deliverables must be error-free, original (plagiarism-checked via tools like Grammarly or Copyleaks), and approved by the Client before publishing.
- Underperformance is defined as consistently failing to meet targets, missing deadlines, or not adhering to guidelines; this will trigger replacement processes.
Client Industry: Health and Wellness
Want to work with this amazing client? Apply now and join 20four7VA! Join the remote world, today.
What we offer:
- Competitive rates
- Weekly payments
- Annual rate increase (based on performance)
- Paid time off
- Paid holidays
- Various open roles are available
- Free training and upskilling
- Constant support and guidance from managers and mentors
- Clear schedules and guidelines
- A vibrant community always ready to support you
- And more!
To learn more about 20four7VA, visit their website
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