The role of a Growth Marketer – Ad Networks & CRO Focus at Trafilea
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
We build and scale our own brands.
We invest in AI and automation like few others in eCom.
We test fast, grow fast, and help you do the same. Be part of a dynamic, diverse, and talented global team.
100% Remote, USD competitive salary, paid time off, and more.
Key Responsibilities
At Trafilea, growth is engineered — not guessed.
We’re looking for a Growth Marketer specialized in Ad Networks & CRO to build and scale high-performing campaigns across non-traditional paid channels like AppLovin, Unity Ads, Taboola, and native platforms.
Paid Media & Scaling
- Launch and scale high-performing campaigns across AppLovin, Unity, Taboola, and other non-social ad networks.
- Own budgeting, bidding, and testing to optimize efficiency and profitability.
- Run structured experiments across placements, creatives, and funnels — analyzing and iterating fast.
- Expand and diversify traffic sources beyond traditional paid social.
Conversion Optimization
- Design and analyze A/B and multivariate tests across landing and checkout flows.
- Optimize for profit per visitor, balancing CVR, AOV, and margins.
- Apply CRO levers — urgency, social proof, pricing, personalization — to boost conversion.
Creative & Messaging Strategy
- Lead creative decisions with data and conversion psychology.
- Identify winning hooks and formats while anticipating fatigue.
- Collaborate with creative teams to deliver high-impact, scalable assets.
Analytics & Strategy
- Analyze performance dashboards to pinpoint growth levers and bottlenecks.
- Share insights and next steps across teams.
- Balance short-term results with long-term, profitable growth.
Requirements
- 2+ years of experience in performance marketing and growth experimentation.
- Proven experience managing campaigns across ad networks, native platforms, or programmatic environments.
- Deep understanding of CRO methodologies, statistical significance, and A/B testing frameworks.
- Strong analytical and problem-solving skills; fluency in Excel/Sheets, Looker Studio, or equivalent.
- Sharp grasp of consumer behavior, pricing psychology, and messaging that converts.
- Excellent communication skills — able to translate data into insight and strategy.
- Growth mindset — experimental, curious, data-obsessed, and resilient under uncertainty.
- Background in engineering, data science, marketing, or economics is a plus.
- creative team (Preferred).
To learn more about Trafilea visit their website
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